Social Media Campaigns 

Anyone familiar with using social media for nonprofits knows there are both challenges and advantages. Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. 

 

When it came to social media, my main goal was to promote awareness. I wanted to share our message on social media and to communicate our mission to new followers and spread the word about new initiatives, campaigns, and issues within the community. I also wanted to highlight all of the local artists and their works in the hopes that it would bring them business. 

 

I wanted our postings to be fun and exciting. So I came up with a weekly social media campaign listed below..........

 

Monday: Monday Member Spotlight (Post a headshot of one of our members or board members with a short bio.)

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Tuesday: Art Trivia Tuesday (Post a trivia question about art concepts, famous paintings or artists.)

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Wednesday: Wacky Art Tuesday (Post a picture of a wacky art piece. It was usually local art or international art.)

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Thursday: Art History Thursday (Post the history of a famous painting or artist.)

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Friday: That Friday Feeling (It is almost the weekend. Post something artistic that is funny or spontaneous.) 

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Artist Among Us Campaign: 

This was one of our most engaging social media campaigns. Once a week I would post a headshot of a local artist with their bio. 

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Membership Drive Campaign: 

For this campaign I created informative graphics on why people should become members of the arts council. 

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Artist Support Grant Campaign: 

For this campaign I followed the social media calendar provided by the North Carolina Arts Council. 

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(On this tab you will also find some of my social media graphics.)